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Hispanic-Latino Market in the Greater Miami Area:

• Miami is called the capital of Latin America and the Caribbean.
• Miami is a crossroad of Europe and Asia.
• Over 1 million or 53% of the population are Hispanic-Latin in Dade County.
• 93.1% of Dade's population were born outside the U.S.
• 45.7% of the Hispanic Heads of Household have lived in South Florida for at least 10 years.
• Mean household income for Hispanics in South Florida is $35,800 compared to $38,000 for Non-Hispanics.
• 60.5% of Dade County 's tourism is South American.
• 12 Hispanic AM/FM Radio Stations; 2 TV and 2 Cable TV Hispanic stations.
• Largest Hispanic publishing city in the U.S.
• Hispanic banks control over $36 billion.
• Hispanic population has increased 204% since 1970.
• 63% of Miami's Hispanics are age 18 to 44 and Spanish speaking at home.
• South American, Central Americans and Caribbean overnight visitors to Dade spent over $3.5 billion in 1993
• South Americans invest $billions annually in Dade .
• Over 71% of Florida's international trade is done with South America, Central America and Caribbean.

Data compiled by: The Latin Quarter News

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