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To Help Strengthen
Democracy, Governance, the Rule of Law, and Human Rights
To Increase the Political Representation of those Communities Seriously
UnderRepresented
GTI offers the Best
Political Technology Free of Political Parties Philosophies
GTI is nonprofit, nonpartisan
GTI offers over 150 Training Workshops for highly motivated passionate
individuals who want to Run for Government Elective Office and all those
interested in Managing or working in the numerous professional
activities of Political Campaigns
GTI offers over 150 Workshops -the
following are some of them:
1. Fundamentals of a Political
Campaign
2. Opposition Research
3. Campaign Strategy
4. Campaign Structure and Organization
5. Campaign Coalitions
6. Campaign Get Out The Vote –GOTV
7. Campaign Finance and Fundraising
8. Campaign Communications
9. Campaign Election Law
10. Campaign Recommended Readings
Workshops
1. Fundamentals of a Political Campaign
1.1 What Not
To Do In a Campaign
1.2 Are You Ready To Run?
1.3 Developing a Winning Campaign Strategy
1.4 Writing the Campaign Plan
1.5 Case Study
2. Opposition Research
2.1 A Guide to
Opposition Research
2.2 Some Things to Look For When Doing Opposition Research
2.2 Researching an Incumbent
2.4 Assessing the Opponent
2.5 Terry Cooper’s Definition of Opposition Research
2.6 The Research Process
2.7 The Ten Deadly Sins
2.8 The Do’s and Don’ts of Opposition Research
2.9 Research Checklist
2.10 Research and Internet
3. Campaign Strategy
3.1 Hitting the Bull’s
Eye
3.2 Tactical Cartography
3.3 Targeting
3.4 Targeting Exercise
3.5 Designing A Campaign
3.6 Framing the Issues
4. Campaign Structure and Organization
4.1 Campaign
Organization
4.2 Job Descriptions of Campaign Staff
4.3 Management Structure
4.4 Role as a Campaign Manager
4.5 The Survival and Management of a Campaign
4.6 Surviving as a Campaign Manager
4.7 Scheduling –A Key Function of the Campaign
4.8 Volunteer Organization
4.9 Volunteer Recruitment
4.10 Preparing for a Volunteer’s First Day
4.11 Seven Steps to Achieve Effective Volunteer Support
4.12 Successful Care and Feeding of Volunteers
4.13 Start Up Checklist
4.14 Precinct Organization
4.15 Guide to Consultants
5. Campaign Coalitions
5.1 Why should I Have a
Coalition Program?
5.2 Conducting an Inventory
5.3 Guarding and Building Lists
5.4 Constituent Group Profile
5.5 Taking Advantage of Existing Networks
5.6 Refining Your Focus
5.7 Key National Organizations
5.8 Descriptions of Groups Which Endorse Candidates
5.9 Descriptions of Groups Which Do Not Endorse Candidates
5.10 Reaching New Audiences and Building Coalitions
5.11 Outreach to Christians
5.12 Outreach to Hispanics
5.13 Outreach to Black Americans
6. Get Out The Vote –GOTV
6.1 Get Out The Vote
6.2 GOTV –SBA List Tactics Manual
6.3 Instructions to Door-to-Door Canvassers
6.4 Sample Door-to-Door Script
6.5 The Four-Legged Stool
6.6 Supervisor’s Instructions for Phone Bank
6.7 ID Telephone Script
6.8 Sample Voter Persuasion Script
6.9 Other Sample Scripts
7. Campaign Finance and Fundraising
7.1 Finance Plan
Outline
7.2 Budgeting Small and Medium Campaigns
7.3 Why Do People Donate to Campaigns
7.4 Fundraising
7.5 Fundraising Handbook –Robert Kaplan Co
7.6 Fundraising Techniques
7.7 Fundraising
7.8 21 Successful Donor Acquisition Techniques
7.9 The Philosophy of Direct Mail Fundraising
7.10 4 Critical Steps –Before Writing a Letter
7.11 13 Tips for Creating Great Headlines
7.12 Conservative Direct Mail Fundraising
7.13 Direct Mail Fundraising Survival Kit
7.14 Checklist for a Successful Fundraising Letter
7.15 Dos and DON’Ts of Direct Mail
7.16 Guidelines for Evaluating Direct Mail Copy
7.17 Rudolph Flesh’s 25 Rules for Effective Writing
7.18 Fine Tuning Your Direct Mail
7.19 The Road Home: Direct Mail Fundraising
7.20 Events –SBA List Campaign Tactics Manual
7.21How To Ask For Money –Even if You Hate To
7.22 Closing the Deal: Ten Fundraising Tips
7.23 Dos and DONT’s of PAC Fundraising
7.24 Samples
8. Campaign Communications
8.1 Communications
Basics –SBA Campaign Tactics
8.2 Earned Media Defined
8.3 Generating Earned Media
8.4 Earned Media
8.5 Free and Paid Media
8.6 Media: Building the Case Publicity
8.7 Press: Rules of Engagement
8.8 Checklist for Getting the Best Media Coverage
8.9 Tips for Dealing with the Media
8.10 Taking Advantage of Existing Networks & Private Media
8.11 Writing a News Release
8.12 Ten Handy Reminders for Writing Better Press Releases
8.13 News Release 101
8.14 A News Release Checklist
8.15 How to Write Letters to the Editor
8.16 Paid Media
8.17 Basics of Buying TC
8.18 Some Thoughts Regarding Image on TV
8.19 Implementing a Voter mail Program
8.20 Tips for Voter Mail
8.21 What Makes a Good Ad?
8.22 How Many Times?
8.23 Copying With the Media World
9. Campaign Election Law
9.1 Election Law
10. Campaign Recommended Readings
10.1 “Ideas, Actions
and Consequences”
10.2 “Steering the Elephant”
10.3 “Fill the Ballot”
10.4 “The 1989 Lessons in Campaign Dynamics”
10.5 “How to Be the Life of the Party”
10.6 “Reviving the Winning Coalition”
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